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Tue, Nov 05


Benton Convention Center

MFGCON19 - Winston-Salem, NC

Now in its fifth year, North Carolina’s premier manufacturing conference will feature the most up-to-date and relevant topics from North Carolina’s most influential manufacturing thought leaders.

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MFGCON19 - Winston-Salem, NC
MFGCON19 - Winston-Salem, NC

Time & Location

Nov 05, 2019, 8:30 AM – Nov 06, 2019, 1:45 PM

Benton Convention Center, 301 W 5th St, Winston-Salem, NC 27101, USA

About the event

Presenting "CPR for CRM: Resuscitate a Struggling CRM Project" with C5 Insight.


CRM can deliver faster sales cycles, higher win rates, more loyal customers and accelerated marketing. But more than 60% of the time, CRM fails to deliver on those promises.

If you're struggling with CRM adoption, or considering a CRM project, then don't miss hearing the story of Hampton Products. Learn why some CRM projects fail - and how to successfully recover. Better yet, understand how to set yourself up for success from the start.


  • 4 x 5: The simple and memorable framework to stay focused on success.
  • Why 80% of users are disappointed with customer relationship projects.
  • One unattainable goal almost everyone sets at the start of a CRM project.
  • Understand the root causes of failure and how to stop treating symptoms.
  • Case study in catastrophe - learn from the struggle and recovery of others.

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