Tue, Nov 05
|Benton Convention Center
MFGCON19 - Winston-Salem, NC
Now in its fifth year, North Carolina’s premier manufacturing conference will feature the most up-to-date and relevant topics from North Carolina’s most influential manufacturing thought leaders.
Time & Location
Nov 05, 2019, 8:30 AM – Nov 06, 2019, 1:45 PM
Benton Convention Center, 301 W 5th St, Winston-Salem, NC 27101, USA
About the Event
Presenting "CPR for CRM: Resuscitate a Struggling CRM Project" with C5 Insight.
Abstract
CRM can deliver faster sales cycles, higher win rates, more loyal customers and accelerated marketing. But more than 60% of the time, CRM fails to deliver on those promises.
If you're struggling with CRM adoption, or considering a CRM project, then don't miss hearing the story of Hampton Products. Learn why some CRM projects fail - and how to successfully recover. Better yet, understand how to set yourself up for success from the start.
Takeaways
- 4 x 5: The simple and memorable framework to stay focused on success.
- Why 80% of users are disappointed with customer relationship projects.
- One unattainable goal almost everyone sets at the start of a CRM project.
- Understand the root causes of failure and how to stop treating symptoms.
- Case study in catastrophe - learn from the struggle and recovery of others.